The Castle Climbing Centre

an easy climb up the
website

Services

Web-consulting \ User Experience Design \ User Interface Design
Front-end development \ Back-end development \ Responsive design
Support and maintenance \ Server infrastructure

Status: finished
Description

The Castle, located in London, is a climbing centre like no other. It is reckoned to be the most
comprehensible of all the climbing centres in the area with a fascinating mixture of the
excellent indoor climbing, outdoor boulders, a garden and a delicious café with a hang-out
area. It is an adult playground with a strong sense of community, but still a top-notch training
facility.

Technologies
  • HTML5
  • Drupal
  • CSS3
  • Bootstrap
  • Less
  • SQL
Cast
  • WEB Consultant
  • Project Manager
  • UI\UX designer
  • One Front-end developer
  • and two Back-end Developers
Brief

In 2015, CCC engaged Rolique for website security audit and remediation seeking to
improve both reader and editorial site experiences. The audit revealed several
opportunities for streamlining editorial workflows and generating more traffic, including
optimizing mobile versions of the website and discarding inessential functionality.

Apart from those granular enhancements, the brief was also to enable editors and
marketing staff to easily curate content across templates and create associations between
content.

Results

Security

Immediate implementation of the security
updates

Architecture

A dramatically simplified information architecture of the website

Drupal modules

Updated Drupal modules

Security

Corrected security faults

Boosted traffic and enhanced converting

A refreshed visual design of the homepage due to the UI and UX update

Updated UI and UX

A 12 % increase in visitor numbers/page views

Introduced ‘call-to-action’ buttons on the website

Successfully integrated social media channels (e. g. Instagram)

Upgraded version of the ‘News’ section, which makes it possible for
the content manager to assign priority levels and manage news
more effectively

Thanks for watching

Check www.castle-climbing.co.uk
for more information

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