Intermate
Leading influence marketing tool, matchmaking platform that connects brands with social media influencers
DOMAIN
Media Tech
About the client
Intermate was founded in 2014. The company is one of the leading and trendsetting European Influencer Marketing Agencies, with offices in Berlin, Hamburg, and Vienna. More than 100 major brands across all industries work with their product, service portfolio, influencer network, and production expertise.
TECHNOLOGY
AWS
Node.js
MongoDB
Node.js
MongoDB
Redis DB
Docker
React.js
Docker
React.js
Client’s brief
- Connect brands and influencers, opinion-makers, top bloggers
- Provide data-driven from A to Z marketing analysis
- Build a report generating system
what are the goals
Identify influencers based on KPIs (engagement, demographics, unique followers, etc) and real posting content.
Optimize the selection of influencers.
Maximize marketing campaign performance using insights (engagement, reach, impressions, etc.) coming from Facebook / Instagram / TikTok / YouTube.
Expand the influencer content toward a target audience.
Challenges
Our starting point was software capable only to plan campaigns. The users could merely enter information into the database and filter it. We worked on extending the software's functionality, upgrading UI/UX, improving and scaling the system, boosting existing features, and also providing new ones.
The platform is a unit of applications that provides different solutions for Intermate’s managers and Intermate’s clients simultaneously. Therefore, we had to be double-side oriented in developing software, also supplying users with deep data analysis.
The platform is a unit of applications that provides different solutions for Intermate’s managers and Intermate’s clients simultaneously. Therefore, we had to be double-side oriented in developing software, also supplying users with deep data analysis.
%201.webp)
Challenges
Our starting point was software capable only to plan campaigns. The users could merely enter information into the database and filter it. We worked on extending the software's functionality, upgrading UI/UX, improving and scaling the system, boosting existing features, and also providing new ones.
The platform is a unit of applications that provides different solutions for Intermate’s managers and Intermate’s clients simultaneously. Therefore, we had to be double-side oriented in developing software, also supplying users with deep data analysis.
The platform is a unit of applications that provides different solutions for Intermate’s managers and Intermate’s clients simultaneously. Therefore, we had to be double-side oriented in developing software, also supplying users with deep data analysis.
Solutions
and Results
and Results
01
Data auto-generation for reducing time on administrative work
Comprehensive reporting system integrated with Google Drive, Spreadsheets, and PPT. Ready to go report in 30 seconds instead of 5-6 hours of managers’ working day.
02
Complex filtering system that allows matching an influencer to fulfill clients’ requirements.
User-friendly design and advanced search via Elasticsearch.
03
Get maximum from cloud computing services
Empower workloads with AWS.
04
Redesign of the core architecture
Scale application, databases. Crawling, data scraping.
ML approach for storing and historical data prediction. Video processing on CUDA.
ML approach for storing and historical data prediction. Video processing on CUDA.
05
Notification system
Data representation with tables, charts.
06
Integration with popular social networks APIs
Facebook, Instagram, TikTok, Youtube etc.
Key features for Intermate clients
Custom filters for searching influencers.
Algorithms for generating reports.
Statistics from popular social media platforms.
Custom scheduling module for campaign planning.
Selection of the top influencers by geolocation.
Key features for Intermate managers
Organization and the scheduling of marketing campaigns.
Access to dynamic statistics regarding the influencers.
Creation of custom reports in Microsoft Excel.
Forecast of a post's popularity and campaign ROI.
Assigning tasks to multiple influencers.
Managing influencer’s visibility to the clients.
Profit calculation.
Involvement status observation.
Auto-generation of the PowerPoint presentations with analytics about campaign impact.
Have an idea?
Connect with usLet's engineer your breakthrough
Share your idea
09:45
AM
Lviv / HQ Office
79015, Smal-Stotskoho St. 1 Ukraine
79015, Smal-Stotskoho St. 1 Ukraine
09:45
AM
Wroclaw / Development Office
50-062, Plac Solny 15 Poland
50-062, Plac Solny 15 Poland