PLANN
Social media tool: all-in-one auto-scheduler, strategist, designer, and content calendar.
DOMAIN
Media Tech
About the client
Plann is a multi-award-winning product, founded in Sydney, Australia. A passionate team of its creators spread across 10 countries with customers in more than 160.
TECHNOLOGY
Swift (UIKit)
AWS
Realm
WebSockets
Kotlin
AWS
Realm
WebSockets
Kotlin
Client’s brief
- Follow Human Interface Guidelines
- Advanced analytics for social media
- Build a report generating system
the goals
Our client was looking for a technical partner to rebuild and redesign existing mobile apps on Android and iOS platforms due to performance instability and poor architecture. These problems caused low ratings on Google Play and App Store and raised the churn rate. We collaborate closely with a team of designers and provide our Client with Mobile Development, QA, and Product Management services to overhaul the app.
High priority goals
User-friendly interface
Analytics to measure social media engagement and reach
Optimization of SMM and content marketing tasks
Unification of multiple applications in one app
CHALLENGES
Implement a new complex design
Simplify navigation through the APP
Revise analytics
Add brand new features, using low documented APIs
(Instagram, Facebook, TikTok)
SOLUTIONS
Design implementation
Automation of a posting flow in social media
Advanced analytics, integration with UserLeap, Mixpanel
Efficient usage of AWS S3
Integration with Unsplash, Pexels, Pixabay
Results
Application, build from scratch with User-friendly interface
Ability to plan campaigns ON THE MOST POPULAR SOCIAL MEDIA PLATFORMS. OPTIMIZED FLOW OF POSTING
Offline-mode. ABILITY TO UPLOAD MEDIA WITH A PREVIEW OF PLANNED CONTENT
DAU ratio has grown up to 10K (5-6K iOs users, and 2-3K Android users)
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09:45
AM
Lviv / HQ Office
79015, Smal-Stotskoho St. 1 Ukraine
79015, Smal-Stotskoho St. 1 Ukraine
09:45
AM
Wroclaw / Development Office
50-062, Plac Solny 15 Poland
50-062, Plac Solny 15 Poland